This is the remarkable saga of an economically challenged individual who aspired to build a monumental service to mankind and continues those efforts today.
Born by Harry and Mildred Lavender at Moose Jaw, Saskatchewan in 1943, Carl at the age of two, moved to Fort William, Ontario where he grew from childhood to adolescence in a close relationship with Nature. An insatiable curiosity of his environment compelled him to examine the elements with keen observation and understanding. With that insightful perception, the kid developed a passion for the creative arts which brought praise for artistic and musical endeavors. He also managed a newspaper delivery route which gave him a strong sense of customer service and responsibility.
The Canadian Pacific Railway, where his father had worked diligently after The War Years, accepted Carl as an apprentice Carman, where he worked alongside tradesmen in millwork, carpentry, mechanics and welding. Desiring creative growth led Carl to change his vocation in the mid-sixties. Winning a job in the display department of The T. Eaton Company in Port Arthur, Ontario (at that time the twin city to Fort William), the ambitious young man set out to prove his worth. After many successful years of merchandise presentation, sales promotion campaigns, interior store planning projects and management of display personnel in Thunder Bay, Winnipeg and Edmonton, the ever growing itches for knowledge and academic credential motivated Carl to venture back to Ontario, strategically believing Toronto offered a remedy.
Seeking the advice of numerous prominent business owners, this researched manner of job hunting set forth the suggestion that a person of such talent should establish his own business. Securing a design position at Display Arts of Toronto, the opportunities to develop his graphic design and store planning skills progressively led to contract work and the development of a creative service which he registered as Visual Energy in 1979.
In order to maintain life’s essentials, the economic environment and business savvy usually determined access to work in the design field. Often working in-house design departments as an employee or contract designer with established retailers and architectural firms, as well as pursuing of academic knowledge, technical skills and qualification at OCAD, University of Toronto and Ryerson University, gave Carl the resources and operative direction to strengthen Visual Energy.
Aligning with ARIDO (Association of Registered Interior Designers of Ontario), Carl has recently achieved the NCIDQ Certificate to gratefully accept the designation of Registered Interior Designer. Poised for progress, Carl is eager to energize space with good design.
SEEING POSSIBILITIES TO REALITIES